Michael Watson

Director

Michael Watson is the Chief Marketing Officer at Idaho Central Credit Union, one of the
fastest growing credit unions in the nation. He oversees the overall marketing
operations of the Credit Union including planning, budget administration, team
management, media, community development, sponsorships, facilities, wealth
management, and building the ICCU brand.

Michael began his career with ICCU in 2000 to work in the Business Development
department. In 2004 he became Marketing Manager, and then VP of Marketing in 2016.
In 2019 he was promoted to CMO. When he started with Idaho Central the credit union
had $150 million in assets. Today ICCU has over $11 billion in assets.

Michael earned a bachelor’s degree from Idaho State University with a double major in
Marketing and Business Management. In addition to serving on the ISU Foundation
Board, Michael also serves on boards for the Idaho Governor’s Cup, Regional
Economic Development for Eastern Idaho (REDI), and the Pocatello D.A.R.E. He is a
long-time resident of Pocatello. He and his wife, Lisa, have four children. Michael enjoys
spending time with his family, especially outdoors.