MKTG 3310: Professional Development and Personal Branding

Did you know that professional development is all about enhancing your personal brand? This personal brand is what differentiates outstanding and successful professionals. The Professional Development and Personal Branding course requires students to engage in thoughtful introspection, considering their own personality type, strengths, weaknesses, interests, and goals in order to determine their path. All undergraduate students in the College of Business are required to take this course to ensure that they are professionally well-rounded and prepared for their post-graduation career search. In addition to refining soft skills and polishing resumes, this course is also largely graded on student participation and involvement in on-campus business events, such as executive guest speaker panels and club networking lunches. These professional interactions help students gain communication experience, improve networking skills, and form connections with peers and prospective employers.