Identification Standards and Style Guide
To the Idaho State University Campus Community:
The Identification Standards and Style Guide paves the way for our institution to promote its many outstanding programs and assets
with a unified and strategic effort. As you adopt the standards in this manual, you will more effectively communicate our core values
and strengths to our different audiences.
On the following pages, you will find updated standards that will continue to support ISU’s reputation long into the future. Use these
guidelines in your communication efforts, and you will achieve greater success. Through our united and coordinated efforts, ISU will
be able to build a strong foundation to advance our institution.
You, the campus community, have been responsible in large part for the success of our hard work to promote and protect the Idaho
State University name. Thank you for your adherence to our united and consistent brand standards.
Vice President for University Advancement