ISU's new Bengal logo nationally honored 

Idaho State’s new logo earned eighth place in the website’s 2019 Creamer Awards as one of the Top-10 Best Primary Logos. The Bengal logo was also rated 38th on the website’s The Best Logos of the 2010s listings. The list includes both collegiate and professional sports team logos. 

“We are very honored to be ranked in the Top-10 Best Primary Logos list,” said Ginny Lawrimore, director of brand management and trademark licensing. “We’ve spent a considerable amount of time and effort to make sure that our new Bengal Head accurately represents the fierceness, resoluteness and pride of being a Bengal.” 

The new Bengal logo was implemented last August as part of Idaho State’s rebranding and marketing campaign. The Bengal head logo is a main element of the university’s new brand identity standards, along with a new university mark. The logo was created by Mitchell+Palmer, a Boise-based marketing agency. Mitchell+Palmer’s creative team held a number of listening sessions and focus groups with students, faculty, staff, alumni, and community before developing the logo. An Idaho State alumnus working at Mitchell+Palmer supervised the creation of the logo.

“It was important for our student-athletes to have a visual element that reflected our drive and ferocity,” Pauline Thiros, ISU athletic director, said. “The Bengal Head has been incredibly well received, resulting in a huge demand for gear, and breathing more pride and excitement in to the fan experience. Most rewarding to me is that student-athletes love it. They are enthusiastic about the logo and feel it is more representative of their competitive spirit.” 

For the most up-to-date ISU brand downloads, visit isu.edu/brand.

All variations of the newly released University logo and Bengal Head are available online.