Marketing Curriculum
Flexible BBA
The Flexible BBA is a unique option for College of Business students to double major in economics, finance, marketing or management with few to no additional courses. Cases vary by student, be sure to meet with your advisor for details.
Business Core
To assure a minimum level of competence in all functional areas of business, the College of Business requires each Bachelor of Business Administration (BBA) student to complete the 48 credit hours of business core courses as outlines in the course catalog.
Accounting
Financial accounting processes
Analyzing and recording transactions
Preparing financial statements
Introduction to Business and Professional Development
Business concepts and careers
Introduction to the major functional areas of business
Resume, cover letter, and networking skills
Economics
Analysis of supply and demand
Examining roles of governmental spending and taxation
Consumer behavior and the behavior of firms
Government's role in a market economy
Informatics
Techniques and tools used in spreadsheets
Finance
Time value of money, security valuation, capital investment analysis
Cost of capital, capital structure, and dividend policy
Management
Business statistics
Legal environment of organizations
Organizational behavior
Operations management
Marketing
Introduction to marketing's function in business
Analysis of product, pricing, promotion, and distribution
Major Requirements
Students will then round-out their marketing degree with a variety of marketing-specific courses in addition to a number of upper-division marketing and business elective courses.
Emphasis Area
Any College of Business course numbered 4491, Special Topics, may be applied to this emphasis when the topic relates to small business or entrepreneurship. Students should request prior approval to have a topics course used for the emphasis.
| 1. Complete the following | ||
| MKTG 4426 | Marketing Research | 3 |
| MKTG 4427 | Consumer Behavior | 3 |
| MKTG 4432 | New Product Management | 3 |
| 2. Take the following two (2) courses | ||
| MGT 4410 | Entrepreneurship Opportunity Feasibility and Planning | 3 |
| MGT 4411 | Small Business and Entrepreneurship Practicum | 3 |
| 3. And two (2) of the following courses | ||
| ACCT 3341 | Managerial and Cost Accounting | |
| ACCT 3360 | Small Business Accounting | |
| FIN 4445 | Real Estate Finance | |
| FIN 4464 | Entrepreneurial Finance | |
| MGT 4465 | International Business | |
| MGT 4480 | Labor and Employment Law | |
| MKTG 4405 | Personal Selling and Sales Force Management | |
| MKTG 4421 | Services Marketing | |
| Total Hours | 24 | |