Marketing Career Outlook
Average Salary & Openings
$58,826 | overall average salary in Idaho for market research analysts & marketing specialists in 2021
337 | number of projected annual statewide openings through 2030
1.2% | projected occupation growth through 2030
Marketing managers are concerned with understanding customers' needs and providing product offerings that meet those needs better than competitors' offerings. They are responsible for developing, maintaining, and managing relationships with their organizations' customers and other stakeholders.
Marketing-related career pathways are among the most diverse of any discipline. These fields are among those often chosen by marketing program graduates.
- Advertising
- Brand and Product Management
- Direct Marketing
- Industrial Marketing
- International Marketing
- Marketing Logistics (Physical Distribution)
- Market Research
- New-Product Planning
- Public Relations
- Purchasing
- Retailing Management
- Sales and Sales Management
- Sales Promotion
Professional Development
The College of Business is home to the unique Professional Development program designed to prepare students for the career search beginning as early as their freshman year. Our Professional Development team will help students get setup with internships, networking opportunities and resume preparation. Learn more about the program.
