Brand & Marketing
We are all Idaho State University. The strength of our ISU brand is more than just the sum of our individual units. Collectively, we create a brand that is more recognizable than any other college or unit on campus. Far more than a logo, our brand is the collection of Bengal experiences.
The ISU brand is built on a foundation of exemplary academic program offerings and innovative research. Together, the two bring new knowledge into the classroom – an objective that sets ISU apart from peer institutions. Our location in beautiful Southeast Idaho only serves to enhance the ISU experience. Other exceptional brand attributes include:
- Small Classes
- Health Care
- Applied Learning
Highlighting our brand attributes enables us to define our niche while maintaining a central message that is genuine and transparent.
ISU’s greatest strength is its people – alumni, faculty, staff, and students. We are proud of the impressive backgrounds of all Bengals who continue to commit their time and talents to ISU. The shared stories of ISU illustrate our marketing tagline:
It represents an invitation to discover what many have described as a “secret gem.” Most importantly, it is aspirational, forward thinking, and describes the immense potential our University offers students.
Consistency is Key
Brand recognition is the result of long-term consistency. The biggest marketing missteps come from not using the brand consistently across media and diluting it with too many sub-brands. That is why each of us has a responsibility to protect our University brand and build brand equity through the work we produce.
It acts as an invitation to discover what many have described as a "secret gem." Most importantly, it is aspirational, forward thinking, and describes the immense potential our University offers students.
For more information please see the University Identification Standards and Style Guide.