Idaho State University is home to the state’s only Commercial Music program, where students learn to turn musical talent into a career.
To do that, Commercial Music Program Director Jon Armstrong says, it’s important to have hands-on professional experience. In that field, industry exposure is a must, Armstrong says. To meet that need, City Creek Records was born.
City Creek Records is an innovative record label that features music from students, faculty, and associated artists. The label is co-managed by Armstrong and his commercial music students. The Medina Recording Studio, a state-of-the-art facility funded by Galo and Robyn Medina, also plays a crucial role in this process. With advanced recording technology, students learn to set up, record, mix, and edit their original compositions.
“I wanted to give students the most authentic professional experience they could have while they’re in college,” Armstrong said. “Every album we release has institutional support, helping us build a reputation as one of the more innovative record labels in the region.”
City Creek Records maintains a vibrant presence in the community by participating in events and showcases, such as concerts during Pocatello’s First Friday Art Walk.
“We want City Creek Records to be something that ISU and Pocatello can be proud of; locally cultivated organic creative music, made right here in Southeast Idaho.”
Students in the Commercial Music Program have also collaborated with visiting professional artists including Bad Snacks, Little Monarch, Marina Albero, Kobie Watkins, Howard Wiley, Cathleen Pineda, and Dawn Clement. One exciting collaboration is between ISU, the Idaho State Civic Symphony (ISCS), and Grammy Award Winning Artist the Pedro Giraudo Tango Quartet. This historic project blends traditional tango elements with modern influences. The album is set for release next fall by City Creek Records.
“Pedro’s compositions are poised to resonate far beyond Idaho, thanks to our collaboration with ISU’s Commercial Music department and Jon Armstrong,” said Idaho State Civic Symphony Director Nell Flanders.