Come with a Roar

Idaho State University’s history can be summed up in one word: evolution. From humble beginnings as the Academy of Idaho, to an internationally-recognized University with an alumni base of nearly 100,000 Bengals, Idaho State has adapted to meet a core mission of educating students. This fall, the University took another step forward in its evolutionary process with the launch of a new logo and revised brand elements.

One week before fall classes started, the new Bengal logo and University marks were unveiled. The rollout included large building banners, new apparel in the University Bookstore, and updated campus signage. The new Bengal logo features everyone’s beloved Bengal, simplified and modernized. The Bengal logo now more closely aligns with bold personality found at Idaho State University, said Stuart Summers, associate vice president for Marketing and Communications. Other University marks include an updated spirit mark.

“We want our identity and the corresponding brand to evoke a feeling of pride, inclusion and collaboration. A strong, united identity will help Idaho State’s message to roar even louder,” Summers  said.  “Orange isn’t just a color. It’s an attitude.”

Idaho State collaborated with Boise-based marketing agency Mitchell + Palmer for the logo and brand redesign. The agency spent nearly a year gathering data, and talking to students, alumni, employees and community members about Idaho State and what it means to be a Bengal. Mitchell + Palmer has also assisted the University in building a new, comprehensive statewide ad campaign.

“We are making changes to enhance all aspects of Idaho State,” President Kevin Satterlee said. “Not only changes in the way we’ve done things in the past, but changes designed to bring out our natural potential, to play to our strengths, to let us be the best version of ourselves as an institution.”