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Adding a Page Description

A page description is a piece of text that describes the page's content.

Page descriptions often show in search results and social media posts.
Write a description that would make people want to click on your page.

Tips:

  • Should be 155-160 characters
  • Try to include several keywords people might use in searches to find your page
  • Include a Call to Action (Learn more, sign up, etc.)
  • Focus on value. Provide a solution or benefit.
  • Use AI to help you write your descriptions

Don't use the same description on multiple pages

Search engines ignore all descriptions that have duplicates

 

Descriptions are added in the Advanced settings of the General section details page for each section.

The description field highlighted on the general section details page

Examples

ISU homepage

Description: Discover why Idaho State attracts students from around the world. Explore more than 250 programs. Roar with us!

 

History of ISU

Description: For more than 100 years, Idaho State has been educating students and changing lives. Discover its history.

 

Traditions

Description: Idaho State has many beloved traditions. Join us in celebrating all the great traditions that come with being a Bengal.

 

TRIO Veterans Program

Description: The TRIO Veterans Program is an extension of military benefits for Veterans or current members of the Armed Forces who want to pursue higher education.