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Per ISU Policy, if you have any of the following types of items they must be approved before distribution.

  • Print materials for recruitment or marketing
  • Digital and print advertisements
  • External newsletters, magazines, annual reports.
  • Event invitations that are distributed outside of the University
  • Promotional items, swag
  • Stickers
  • Advertisements that use ISU-branded templates that have been altered
  • Materials and promotional materials that are branded at the University level only 
    • To an external audience, it appears as if the items are produced at the University level.
    • Items will not have any college, department or unit identification.
    • This may include flags, giveaway items or printed materials
  • All items that refer in any way to President Satterlee specifically or the University president in general.
    • Please contact Amy Rider at amyrider@isu.edu before creating the item.
  • Any items that use the University seal.

How to request approval for a completed design

  • Please allow two weeks for brand approval. 
  • Please contact Kaylee McKay at kayleemckay@isu.edu early on in the process. She's always happy to help you with your design, can provide valuable feedback, and facilitate the approval process for you.
  • Going through CAL Marcom ensures you get feedback and approval faster and avoids frustrating delays.

ISU Brand Guidelines can be found here.

 

 

Logo Usage

Please refer to the ISU Logo Usage Guide for logo guidelines.

  • The primary ISU marks and/or the deparmental level logos/CAL logo should be your go-to.
  • If multiple departments are involved the primary ISU marks or the CAL logo should be used.
  • To acknowledge sponsors your design can include a "sponsored by" line. 
  • Do not modify logos or add text near the logo that will make it look part of the logo.
  • For co-branding materials with logos of organizations outside of ISU please contact Kaylee.

Logos in Canva

In the Canva Side Panel when creating a design there are four side panel tabs that contain all our official logos:

  • Spirit Marks
  • Roar
  • Bengal Heads
  • Secondary Logos (This is where you will find your department logos sorted into folders)

Canva logos side panel

canva department logos folder

As our CAL brand expert, Kaylee is happy to provide assistance with logo usage on your designs. Please direct inquiries to her at kayleemckay@isu.edu.