Brand

What is Idaho State University’s brand?

Our brand is a story that is always being told. Our reputation at Idaho State depends completely on how we honor our relationships, resources and time. When a person interacts with the university - from a conversation with a friend about a program to the moment they step onto campus and every single interaction after - matters.

Why does it matter?

Because branding is about creating a feeling. We want our students to walk on to campus and let it evoke feelings of pride, a strong sense of place and a clarity of purpose. 

Let’s be brand champions. Let’s be change agents. Let’s remember why we do this work.