College of Business

Faculty Resources

Assessment Schedule

Learning Goals and Objectives

Accounting

Goal: Students should be able to apply key concepts from financial and managerial accounting in their chosen professions

Objectives:

  1. Students should be able to explain the primary purpose of and information provided in three key financial statements: balance sheet, income statement and statement of cash flows
  2. Given the necessary basic financial statements, the student should be able to evaluate the following aspects of a company: liquidity (current ratio (or quick ratio), operating efficiency (total asset turnover ratio), leverage (debt ratio), and profitability (return on equity ratio).
  3. Students should be able to explain the difference between accrual and cash basis accounting
  4. Students should be able to classify costs such as product and period costs; variable, fixed, and mixed costs; direct and indirect costs; and differential, sunk, and opportunity costs
  5. Students should be able to generate budgeted cash inflows, outflows, and financing needs from budgeted sales and expense data

Critical Thinking and Solving Open-ended Problems

Goal: Students should be able to solve open-ended problems using critical thinking skills appropriately.

Objectives:

Given a scenario, the student can demonstrate the ability to:

  1. Identify the problem
  2. Identify relevant information
  3. Apply a framework for evaluating alternative solutions
  4. Recommend a preferred solution
  5. Support the preferred solution
  6. Articulate limitations of the preferred solution

Finance

Goal: The student should be able to identify relevant data and apply decision appropriate models

Objectives:

  1. Given the appropriate information, the student should be able to apply Time Value of Money concepts to estimate the value of a stream of cash flows at different points of time.
  2. Given the necessary information, the student should be able to identify relevant cash flows used in a time value of money analysis.
  3. The student should be able to estimate risk in a financial context.
  4. The student should be able assess the impact of use of leverage on the risk associated with an investment opportunity.
  5. The student should be able to evaluate the relation between risk and expected return of an investment opportunity.
  6. Given the necessary information, the student should be able to estimate the expected value of an investment opportunity.
  7. The student should be able to identify the key features associated with market efficiency.

Marketing

Goal: Student should be able to implement the marketing concept (a customer-oriented approach to assessing markets and creating market offerings)

Objectives: The student should be able to:

  1. recognize the marketing concept as the foundation for marketing decision making.
  2. recognize market segmentation and selection of target markets as a major component of marketing strategy.
  3. recognize the marketing mix (the 4 Ps) as a major component of marketing strategy, based on the results of #2

Written Communications

Goal: Students should be able to develop effective written business communications.

Objectives:

  1. Create a purposeful structure (introduction, development, conclusion, focused by major points)
  2. Writing is appropriate to the audience
  3. Writing is coherent and well organized
  4. Writing demonstrates clarity and proper word choice
  5. Writing is concise
  6. Writing uses appropriate grammatical conventions

Oral Presentation Skills

Goal: Students should be able to prepare and deliver a persuasive, professional presentation on a business issue

Objectives:

  1. Student should offer an effective opening statement
  2. Presentation should be well organized
  3. Content should be current and relevant to the topic
  4. Conclusion logically summarizes presentation and/or presents logical recommendation
  5. Voice quality and pace appropriate to room and audience
  6. Mannerisms enhance the effectiveness of the presentation
  7. Student appearance and demeanor is professional and appropriate to the presentation
  8. Questions are answered effectively

Technology Skills

Goal: Students should be able to effectively use technology to find information and analyze data as part of the problem-solving process

Objectives: Students should be able to:

  1. Use the Web to find information relevant to the problem
  2. Query relational databases to display information
  3. Use spreadsheet software to summarize the data effectively
  4. Use spreadsheet software for what-if analysis (scenarios)
  5. Build a simple web page to disseminate information

Information Systems

Goal: Students should be able to recommend the appropriate use of information systems to solve organizational problems and effectively participate in the development of those information systems

Objectives: Students should be able to:

  1. Given a business case, determine how information systems could be used to help solve and organizational problem or gain competitive advantage
  2. Given a business case, develop an appropriate approach t o designing and implementing an information system
  3. Create understandable models of organizational business process

Organizational Behavior

Goal: Students should be able to appropriately apply organizational behavior concepts to allow them to work effectively in teams and as part of the larger organization

Objectives:

  1. Students can appropriately utilize motivational concepts to diagnose and manage employee behavior
  2. Student understands various organizational configurations, their determinants, advantages, and disadvantages
  3. Student appropriately utilizes leadership models to identify leaders’ primary sources of influence
  4. Student understands key components related to group effectiveness (identify and apply)

Operations Management

Goal: Students should be able to identify operations issues

Objectives:

  1. The student should be able to recognize that operations management is centrally about the transformation process. (e.g., those issues associated with the processes that satisfy the customer through transforming inputs into desired outputs in either manufacturing, service, distribution.
  2. The student should recognize that improvement/development of processes can be aimed at efficiency and or effectiveness (e.g., from jobshop (project driven operations) to continuous flow processes, etc.).

Strategic Management

Goal: Students will have knowledge of the strategic management process.

  1. The student will demonstrate knowledge of content (i.e. inputs) germane to a business strategy (e.g., environmental forces, industry factors, organizational resources, performance metrics, etc.).
  2. The student will demonstrate knowledge of the process of developing (i.e. formulation of) a business strategy (e.g., business-level, corporate level, etc.).
  3. The student will demonstrate knowledge of the implementation of a business strategy (e.g., governance, organizational structure, etc.).

Global/International/Diversity

Goal: Our graduates will have an appreciation for and basic understanding of the globally interdependent, culturally diverse nature of business today.

Objective 1: Students should demonstrate an understanding of models of international cultural diversity and their implications for global business.

Objective 2: Students will be able to analyze the global macro-environment (economic, political/legal/regulatory, technological/resource, cultural/social and competitive landscapes) within which firms must operate.

Ethics

Goal: Students can demonstrate ethical reasoning skills within a business context.

Objective 1: Given a situation involving an ethical dilemma, students can correctly identify relevant facts and ethical issues.

Objective 2: Given a situation involving an ethical dilemma, students can use an ethical-reasoning framework to analyze possible courses of action and defend their recommendation.


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